A complete B2B matching and outreach platform
NeedReach covers the whole path from understanding your product to recording a won opportunity, with transparency built into every step.
Product and service analysis
- Capture descriptions, benefits, unique selling points, pricing range and preferred call to action
- Record terms and claims that must never be used
- AI analysis proposes buyers, industries, signals and search criteria
- Nothing is used until a person reviews and approves the analysis
Target Market builder
- Multiple industries, sub-industries and custom sectors
- Countries, regions, states, provinces and cities worldwide
- Employee and revenue ranges, business type and required technologies
- Excluded industries and companies, keywords and negative keywords
- Minimum match score and preferred buying signals
Prospect discovery
- Filter by industry, location, size, revenue, technology and relevant business activity
- A provider abstraction ready for authorised sources such as Apollo.io
- Clearly labelled demonstration data in the first version
- Approve, reject, tag, assign, prioritise or suppress each business
Buying signals
- Industry-specific signals including expansion, tenders, technology and regulatory change
- Every signal records source, date found, confidence and last verified date
- Direct evidence and AI inference are always distinguished
- Inferences are never presented as confirmed facts
Campaigns and outreach
- Ten-step campaign wizard that preserves your entries between stages
- Introduction, three follow-ups, meeting invitation and reply templates
- Daily limits, working hours, timezone and suppression settings
- Follow-ups stop on reply, bounce, unsubscribe, suppression, meeting or pause
Pipeline, reporting and compliance
- Nine-stage opportunity pipeline with drag-and-drop and full activity history
- Reports on discovery, match quality, delivery, replies, meetings and revenue
- CSV export on every report
- A compliance centre that must be complete before a campaign can launch